Sway is a news and opinion service designed to objectively explore the issues gripping society.
Sway is a news and opinion service designed to objectively explore the issues gripping society.
Sway is a news and opinion service designed to objectively explore the issues gripping society.
Sway is a news and opinion service designed to objectively explore the issues gripping society.
Founded by Mike Bennett, Sway is a digital democracy app that hosts news articles from across the political spectrum. Users can form an opinion by either reading a basic overview of the subject matter or more in-depth one. The more content you read, the more 'sway' points you earn. All of the articles were left anonymous to avoid any bias. Cast your vote for each question and see which way you would Sway at the end of the 30 days.
Sennep were asked to bring this idea to life as a proof of concept to see how users engaged with the application. I was the lead designer on the project and was responsible for the user experience, visual design and branding of the application.
The app was launched during the US general elections in 2016.
Founded by Mike Bennett, Sway is a digital democracy app that hosts news articles from across the political spectrum. Users can form an opinion by either reading a basic overview of the subject matter or more in-depth one. The more content you read, the more 'sway' points you earn. All of the articles were left anonymous to avoid any bias. Cast your vote for each question and see which way you would Sway at the end of the 30 days.
Sennep were asked to bring this idea to life as a proof of concept to see how users engaged with the application. I was the lead designer on the project and was responsible for the user experience, visual design and branding of the application.
The app was launched during the US general elections in 2016.
Founded by Mike Bennett, Sway is a digital democracy app that hosts news articles from across the political spectrum. Users can form an opinion by either reading a basic overview of the subject matter or more in-depth one. The more content you read, the more 'sway' points you earn. All of the articles were left anonymous to avoid any bias. Cast your vote for each question and see which way you would Sway at the end of the 30 days.
Sennep were asked to bring this idea to life as a proof of concept to see how users engaged with the application. I was the lead designer on the project and was responsible for the user experience, visual design and branding of the application.
The app was launched during the US general elections in 2016.
We also created a visual identity for the application and brought it to life through various forms of stationary and marketing material.
Using 'Sway' as the key word we created a series of playful statements that could be used for posters, billboards and tote bags.
We also created a visual identity for the application and brought it to life through various forms of stationary and marketing material.
Using 'Sway' as the key word we created a series of playful statements that could be used for posters, bilboards and tote bags.
We also created a visual identity for the application and brought it to life through various forms of stationary and marketing material.
Using 'Sway' as the key word we created a series of playful statements that could be used for posters, bilboards and tote bags.
We also created a visual identity for the application and brought it to life through various forms of stationary and marketing material.
Using 'Sway' as the key word we created a series of playful statements that could be used for posters, billboards and tote bags.
We also created a visual identity for the application and brought it to life through various forms of stationary and marketing material.
Using 'Sway' as the key word we created a series of playful statements that could be used for posters, billboards and tote bags.
