Redefining the e-commerce experience for innovative denim brand, Edwin.
Redefining the e-commerce experience for innovative denim brand, Edwin.
Redefining the e-commerce experience for innovative denim brand, Edwin.
Redefining the e-commerce experience for innovative denim brand, Edwin.
Redefining the e-commerce experience for innovative denim brand, Edwin.
Agency
Sennep
Link
edwin-europe.com
Agency
Sennep
Link
edwin-europe.com
Agency
Sennep
Link
edwin-europe.com
Agency
Sennep
Link
edwin-europe.com
Agency
Sennep
Link
edwin-europe.com
Edwin are an authentic denim brand who pride themselves on innovation and craftsmanship. They brought on Sennep to overhaul their website and create a digital presence that echoed the style and charisma of their various European stores.
Edwin are an authentic denim brand who pride themselves on innovation and craftsmanship. They brought on Sennep to overhaul their website and create a digital presence that echoed the style and charisma of their various European stores.
Edwin are an authentic denim brand who pride themselves on innovation and craftsmanship. They brought on Sennep to overhaul their website and create a digital presence that echoed the style and charisma of their various European stores.
Edwin are an authentic denim brand who pride themselves on innovation and craftsmanship. They brought on Sennep to overhaul their website and create a digital presence that echoed the style and charisma of their various European stores.
Edwin are an authentic denim brand who pride themselves on innovation and craftsmanship. They brought on Sennep to overhaul their website and create a digital presence that echoed the style and charisma of their various European stores.
As the lead designer on this project, my focus was on creating a clean user interface to allow customers to move through the buying process with ease. That, paired with Edwin’s carefully considered content, makes for an image-led experience. From the branded video clips on the homepage, to big bold product shots, all aspects of design provide a fantastic level of detail.
As the lead designer on this project, my focus was on creating a clean design and user interface to allow customers to move through the buying process with ease. That, paired with Edwin’s carefully considered content, makes for an image-led experience. From the branded video clips on the homepage, to big bold product shots, all aspects of design provide a fantastic level of detail.
As the lead designer on this project, my focus was on creating a clean design and user interface to allow customers to move through the buying process with ease. That, paired with Edwin’s carefully considered content, makes for an image-led experience. From the branded video clips on the homepage, to big bold product shots, all aspects of design provide a fantastic level of detail.
By working closely with the client to understand the customer decision process, it became clear that ‘fit’ was often a sticking point when purchasing jeans online. To back up the usual measurements and product information provided, we created an interactive fit guide, allowing the customer to take control when viewing the jeans. Customers could compare each fit by rotating the models to see an accurate representation of how they would look when worn.
Working closely with the creative department at Edwin we filmed the models spinning around and then outputted the video into a series of image sequences that customers could interact with. The result was an playful interaction that gave online customers the confidence to purchase their Edwin jeans online.
By working closely with the client to understand the customer decision process when buying a pair of jeans online, it became clear that ‘fit’ was often a sticking point when making a purchase. To back up the usual measurements and product information provided, we created an interactive fit guide, allowing the customer to take control when viewing the jeans. Customers could compare each fits by rotating the models to see an accurate representation of how they would look and feel when moving.
Working closely with the creative department at Edwin we filmed the models spinning around and then outputted the video as a series of image sequences. The result was an playful interaction that gave online customers the confidence to purchase their Edwin jeans online.
By working closely with the client to understand the customer decision process, it became clear that ‘fit’ was often a sticking point when purchasing jeans online. To back up the usual measurements and product information provided, we created an interactive fit guide, allowing the customer to take control when viewing the jeans. Customers could compare each fit by rotating the models to see an accurate representation of how they would look when worn.
Working closely with the creative department at Edwin we filmed the models spinning around and then outputted the video into a series of image sequences that customers could interact with. The result was an playful interaction that gave online customers the confidence to purchase their Edwin jeans online.
By working closely with the client to understand the customer decision process, it became clear that ‘fit’ was often a sticking point when purchasing jeans online. To back up the usual measurements and product information provided, we created an interactive fit guide, allowing the customer to take control when viewing the jeans. Customers could compare each fit by rotating the models to see an accurate representation of how they would look when worn.
Working closely with the creative department at Edwin we filmed the models spinning around and then outputted the video into a series of image sequences that customers could interact with. The result was an playful interaction that gave online customers the confidence to purchase their Edwin jeans online.
Along with the online shop, the existing website featured a range of great news articles. We saw this as an opportunity to continue to promote the brand through a mix of videos, photography and music clips. The journal soon became a content rich area in the site that helped showcase Edwin as an innovative lifestyle brand.
Along with the online shop, the existing website featured a range of great news articles. We saw this as an opportunity to continue to promote the brand through a mix of videos, photography and music clips. The journal soon became a content rich area in the site that helped showcase Edwin as an innovative lifestyle brand.
Along with the online shop, the existing website featured a range of great news articles. We saw this as an opportunity to continue to promote the brand through a mix of videos, photography and music clips. The journal soon became a content rich area in the site that helped showcase Edwin as an innovative lifestyle brand.
On comparing against the same period before the launch in 2015: number of sessions has increased by 32%, page views have increased by 52%, and the average visit duration has increased by 36%. When comparing sales from the previous year: unique purchases increased by 43%, items per transaction have increased by 42% and the total revenue increased by 48%.
In 2015 the website won a Gold Lovie award for ‘Retail and Shopping’ category and also won Silver in ‘Best practice’.
On comparing against the same period before the launch in 2015: number of sessions has increased by 32%, page views have increased by 52%, and the average visit duration has increased by 36%. When comparing sales from the previous year: unique purchases increased by 43%, items per transaction have increased by 42% and the total revenue increased by 48%.
In 2015 the website won a Gold Lovie award for ‘Retail and Shopping’ category and also won Silver in ‘Best practice’.
On comparing against the same period before the launch in 2015: number of sessions has increased by 32%, page views have increased by 52%, and the average visit duration has increased by 36%. When comparing sales from the previous year: unique purchases increased by 43%, items per transaction have increased by 42% and the total revenue increased by 48%.
In 2015 the website won a Gold Lovie award for ‘Retail and Shopping’ category and also won Silver in ‘Best practice’.